![]() ![]() ![]() One of the biggest changes that Apple is announced is a new way to charge the iPhone 15 models and future generations. ![]() 22, with pre-orders beginning this Friday. ![]() Wedbush Securities analyst Dan Ives expects the iPhone 15 Pro and Pro Max to account for about 75% of the device’s total sales in the upcoming year.Īll the new models will be available in stores Sept. “The reality was that Apple found itself in a challenging position leading up to this event,” Monteiro said.Īnd the price hike for the iPhone 15 Pro Max could help Apple boost sales if consumers continue to gravitate toward the company’s premium models. But Apple added enough new bells and whistles to the top-of-the line model - the iPhone 15 Pro Max - to boost its price by $100, or 9%, from last year’s version to $1,200.Īpple is holding the line on prices for rest of the line-up, with the basic iPhone 15 selling for $800, the iPhone 15 Plus for $900 and the iPhone 15 Pro for $1,000.Īlthough maintaining those prices are bound to squeeze Apple’s profit margins, analyst Thomas Monteiro believes it’s a prudent move with still-high inflation and spiking interest rates pinching household budgets. The company’s shares fell nearly 2% Tuesday.Īs has been case with Apple and other smartphone makers, the four types of iPhone 15 models aren’t making any major leaps in technology. Investors apparently weren’t impressed with what Apple rolled out Tuesday. The malaise is a key reason Apple’s stock price has dipped by about 10% since mid-July, dropping the company’s market value below the $3 trillion threshold it reached for the first time earlier this summer. The showcase at Apple’s headquarters in Cupertino, Calif., comes as the company tries to reverse a mild slump that has seen its sales drop from last year in three consecutive quarters. Apple on Tuesday unveiled its next generation of iPhones - a line-up that will boast better cameras, faster processors, a new charging system and a price hike for the fanciest model. IPhone 15 and 15 Plus models are displayed during an announcement of new products on the Apple campus Tuesday, Sept. ![]()
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